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Ms. Lujain Nassif

 

Ms. Lujain Nassif has a Bachelor’s degree in Business Administration from the University of New Brunswick — Canada, specializing in Human Resource Management and Economics, and a Master’s degree in Marketing from the University of Strathclyde — UK. She joined the faculty of YUC in 2015. Her main research interests include experiential branding, online brand storytelling and brand community formation.