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Ms. Fatima Al-Khammash

Ms.Fatima Al Khammash attained her Master’s degree in Marketing Management from University of Canberra – Australia in 2011and a second Masters Business from The Australian National University in 2010. She got her Bachelor’s degree from King Abdulaziz University in Public Administration in 2007.
Ms.Fatima's main research interests are service marketing, consumer behavior, e-governance, Internet marketing & brands switching.
She joined YUC in 2012 and serves currently as lecturer in MS department. She is also the Chairperson of YUCW Professional Development committee since 2013.