1. Skip to Menu
  2. Skip to Content
  3. Skip to Footer



The Bachelor of Science in Business Management (BSBM) degree program with Marketing concentration addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market, the pricing of products and services, and how to respond to growing demands in different countries and cultures. The marketing concentration builds upon the foundational marketing course, which allows further study in the areas of consumer behavior, advertising, marketing research, public relations, promotion measurement and analysis, as well as international and global marketing.


Upon completion of the program, the students will be able to:

  1. Demonstrate intense knowledge of the Business world, Marketing environment and Marketing Management tools and able to express and use those knowledge in their professional careers. (PLO-1- CS)
  2. Demonstrate the ability to critically assess and analyze issues in Marketing Management in the light of national/international environment, business practices and national/global concerns leading to informed problem-solving  (PLO -2- AS)
  3. Develop the ability to be use traditional and scientific methods to tackle problems, formulate policies and make decisions in Marketing field (PLO-3- PS)
  4. Demonstrate ability to use Information Technology tools in Marketing Management and Marketing decisions. (PLO-4- IT)
  5. Demonstrate the ability to understand professional, ethical and social responsibilities while assessing, analyzing and solving problems and while making decisions.  (PLO-5- ES)

STUDY PLAN / Program Structure